Description

Who This Is For

Website buyers evaluating asking prices, sellers preparing to list, and investors running portfolio valuations who need a defensible, data-driven number rather than a broker’s back-of-napkin estimate.

What You Get

Multiple valuation methodologies: SDE multiple, revenue multiple, asset-based, and DCF
Business-type presets: content site, e-commerce, SaaS, newsletter, lead gen, Amazon FBA
Adjustable multiple ranges based on growth rate, traffic diversity, and age
Risk discount calculator: factors in platform dependency, niche volatility, owner hours
Buy vs. build comparison: payback period and ROI at different purchase prices
Sensitivity analysis: see how valuation changes with ±10%, ±20% revenue shifts
Deal memo output: one-page valuation summary for offers and negotiations

How It Works

Input the site’s trailing twelve-month revenue, expenses, traffic stats, and qualitative factors. The calculator outputs a valuation range with a recommended offer price and ceiling, plus the assumptions behind the number.

Format

Interactive spreadsheet tool (Excel / Google Sheets compatible). Instant download. Deal memo tab included for use in offers and negotiations.

Why It Matters

Website valuations are part art, part math. This tool handles the math rigorously so you can focus the art — negotiation, due diligence, and deal structure — where it actually matters.